![](https://images.squarespace-cdn.com/content/v1/5c616d5d93a6326caff4faf9/587dc288-64d3-403e-a9f6-97e7ab087e4f/Home.png)
![](https://images.squarespace-cdn.com/content/v1/5c616d5d93a6326caff4faf9/81fdc745-0869-4471-9c86-31db22fecae7/Philosophy.png)
![](https://images.squarespace-cdn.com/content/v1/5c616d5d93a6326caff4faf9/81fdc745-0869-4471-9c86-31db22fecae7/Philosophy.png)
Content-led digital marketing services, backed by over a decade’s experience in lead or managerial roles.
Services include advertising campaigns, paid social and search, email marketing, content strategy, social media, graphic design and all-round content production, from copywriting to video editing.
-
Social media advertising across the Meta suite (Facebook & Instagram Ads), LinkedIn Ads, YouTube Ads and X Ads.
-
Search engine advertising (pay per click) via Google Ads (search & display ads).
-
Optimisation of core web vitals, content, keyword density and links to raise your position on search engine result pages.
-
Email marketing campaigns (MailChimp, Hubspot, Klaviyo), retargeting and automations for effective lead nurturing, brand-building and customer retention.
-
Creatives for online ads, blogs, social media management and strategy (all platforms where your audience engages), influencer marketing, cross-promotion, webinars, videos and more!
-
Development of websites from site map to finished design. Creation of e-commerce webstores and online funnels using builders like Squarespace, Canva and WordPress.
-
Content plan creation. Analysis of marketing activites and KPIs. Assessment of online advertising efforts, including spotting opportunities for growth and engagement.
![](https://images.squarespace-cdn.com/content/v1/5c616d5d93a6326caff4faf9/bf548431-751c-48eb-90e8-9a63f683e71a/Philosophy.png)
Cold Water
Jack’s third book, Cold Water, is currently funding on the award-winning Unbound platform.
Swim Wild
Swim Wild was published in April 2018 by an imprint of one of the Big Five - the world’s leading publishers.
The Machine
Jack funded his second book The Machine on Kickstarter - it was fully funded in less than 3 days!
![](https://images.squarespace-cdn.com/content/v1/5c616d5d93a6326caff4faf9/3a561a3a-cbf9-4321-833b-da15370715bf/Updates.png)
In 2024, I am writing my fourth book, exploring 24 ocean pools along Sydney’s eastern coast in Australia...
I am crowdfunding my third book on the award-winning Unbound platform…
I currently work as Marketing Lead at SwimTrek - a role I’ve held for over 3 years…
A far-flung habitat for film foragers - collected reviews, opinion pieces and recommendations…
Adventures, articles, artworks and books - we use outdoor swimming to promote more meaningful ties with nature…
The latest news on books, marketing projects and anything else that relates to the focuses of this website…
![](https://images.squarespace-cdn.com/content/v1/5c616d5d93a6326caff4faf9/81fdc745-0869-4471-9c86-31db22fecae7/Philosophy.png)
Email
Location
Sydney, Australia
Current Roles
Social Media
@J_d_Hudson (Instagram & Twitter)